NERDWALLET BRANDED CONTENT

At NerdWallet, I was asked to create content with an aspirational tone, to align with a large-scale ad campaign around money goals. I created new content for the pre-registration flow for the NerdWallet app, which highlighted new features in the app. This led to an increase in app installation rates. On NerdWallet's high-visibility homepage, I revamped the text above the hero menu and added new questions to what we call our smorgasbord menu. I also changed links in the hero menu tiles to create a consistent experience and encourage exploration, which led to increased engagement.