Shopify pixels

Pixels allows merchants to add JavaScript code to collect data on customer marketing events. I created copy for the entire pixels experience including all task flows, for launch and fast-follow features. Content encourages merchants to use official apps for better security and frequent updates. I conducted naming and terminology workshops for our team, and created a glossary of technical and marketing terms to be leveraged throughout Shopify. I also created a process for better communication and approvals for dependencies on this project, including help documentation, legal approval, checkout migration, and marketing.