SHOPIFY PRIVACY & COMPLIANCE APP

I revised content in Shopify’s Privacy & Compliance app, which provides merchants with privacy controls that are easy to use and understand. I conducted a series of A/B tests for the cookie consent banner content, resulting in a 20% lift in consent rate. I also created UX principals, a competitive audit, privacy terminology, and help documentation. The banner default copy was updated with transparent language to build help merchants build trust with their customers. A new preferences page was added to give customers more control over their data and help merchants stay on the right side of GDPR regulations. For this project, I worked very closely with legal to help ensure that the app aligned with global compliance standards.